Rooty

Branding Guide
Overview

I completed a Coursera.com course by CalArts for a Graphic Design Specialization in 2020. With their resources, I learned the basics of color theory, typography, logo making and composition. I even dived into the history behind elements consumers usually don't think about like typefaces or layouts. This culminated in a Capstone project where the goal was to create a Brand Guideline for a fictional startup. The course gave me the building blocks for effective UI methods which I could easily translate into my design workflow to improve my mock-ups' aesthetics and better communicate with users.

Role

Feb 2020

Student

Tools used:

Adobe Illustrator, Photoshop, Sketch, Pen & paper

I came up with Rooty, a company that allows people to eat via photosynthesis.

Brainstorming names and company values through mind mapping

A unique feature of the logo was the seedling's progression to a flower as the user base grew to scale.

Sample branding application: billboard

Bus wrap

Direct-to-consumer packaging

I came up with Rooty, a company that allows people to eat via photosynthesis.

Brainstorming names and company values through mind mapping

A unique feature of the logo was the seedling's progression to a flower as the user base grew to scale.

Sample branding application: billboard

Bus wrap

Direct-to-consumer packaging

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